Personalized medicine has the potential to revolutionize medical care by utilizing an improved understanding of genetics and molecular biology to allow for better diagnostic tests, more precise diagnoses, greater predictability of disease course, and improved patient safety by selecting not only the right drug for a patient but also the proper dosage to reduce adverse effects. Speakers and panelists will answer the following key questions:

• What types of challenges need to be met in order to realize the true commercial potential of personalized medicine?
• Will insurers fund the genomic revolution?
• What types of validation requirements are they looking for?
• What will be their criteria for reimbursement?
• What are the real-world challenges to successful adoption of molecular/companion diagnostics?
• Who needs to partner in order to advance the field of personalized medicine?
• What are the goals, utility and challenges associated with Rx-Dx partnerships?
• How and when are relationships being initiated today?
• How are companies navigating their way through the world's regulatory bodies?
• What kind of impact are Pharmacy Benefit Managers (PBMs) and for that matter new genetic testing benefit managers going to have on the future of personalized medicine?
• What types of efforts are being made to influence adoption via physician education?

• PRESENTATIONS from key figures within the diagnostics and biopharmaceutical industries
• PANEL DISCUSSIONS covering a variety of topics of interest to stakeholders in personalized medicine
• Timely CASE STUDIES of actual ongoing personalized medicine partnerships
• Numerous NETWORKING OPPORTUNITIES aided by Arrowhead's pre-conference online networking suite

You will also have multiple chances to network and meet with others in the industry during one-to-one meetings and networking breaks and receptions. There will also be an online networking tool available before the conference even begins!

Attendees will have the opportunity to form partnerships through the following networking services:

• Online partnering software available prior to the event. Attendees can schedule one-on-one meetings prior to the conference and print out a schedule of meeting times during the conference.
• One-to-one partnering meetings. Attendees can set up meetings during the event in order to form business relationships and find potential partners.
• Networking breaks. These will give attendees the chance to meet those with whom they many not have set up meetings.
• End of the day receptions. Again, this will give attendees the chance to mingle with other professionals after a day full of speakers, meetings, and thought-provoking topics.
• Networking Dinner. Meet speakers and attendees in a relaxed setting.

C-level Executives, Vice Presidents, Directors, Managers and Associates from leading pharmaceutical, biotech and diagnostics companies with responsibilities in:

You will also meet individuals from:

• Academia
• Consulting
• Government
• Health Insurance Industry
• Healthcare Industry
• Investors